" We choose to go to the moon "
Papers: glossy, recycle
Font : Circular std Bold of Laurenz Brunner
Discours John.F Kennedy. The structure of this speech has a significant lexicon concerning the greatness of the United States. The context of the Cold War places in high value the importance of the space conquest, as a symbolic territory gained against the USSR. The overall structure is intended to be persuasive and powerful. I suggest two readings. The first one is efficient and easy. It’s an image oriented reading, with a section of hidden parts. Another reading, maybe slower, gives the full and translated text in the centre of the book. Here, the paper varies in the same time as the reading directions. Image thumbnails are used as key points between the entire speech and parts of the speech. Moments in space. They act as reference points in the timeline of the whole speech. It suggests a constant thread throughout the book, allowing multiple readings. There is a precise time indicator that refers directly to the video, in order to have a follow-up between the issued and written speech. The speech is provided in all its forms. As the pages go by, photographs from NASA’s archives gravitate through the pages space. These images were taken the same year as the speech; it echoes the ongoing researches during the Kennedy government’s position paper.